SEO

Nov 11, 2026

ChatGPT For Businesses: Complete Guide

Alex Fanshel

CEO, New Standard Digital

ChatGPT Business Hub is a free dashboard, launched in beta on November 10, 2026, where you claim your business inside ChatGPT. Once you're verified, you can update your details, add a product feed with prices and stock, and see how often ChatGPT mentions you and sends people to your website. Claiming won't make ChatGPT recommend you more, but it gives you data straight from OpenAI for the first time.

OpenAI calls the program Businesses in ChatGPT, and Business Hub is where you run it. If you own a business, claim yours now. This guide covers everything you need to know first.

Key Takeaways

Claiming your business in Business Hub is free during the beta.
Once verified, you get a blue check plus data on mentions, profile views, website clicks and topics.
You can keep your business info and product feed (prices and stock) up to date.
Eligible US online sellers can launch a Business Agent that chats with customers inside ChatGPT.
Claiming is not a ranking boost, and there's no competitor data. You still need GEO.

Download the one-page summary (PDF)

What Is ChatGPT Business Hub?

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. In its announcement, OpenAI calls it a new way to reach "the 1.2 billion people who use ChatGPT each week."

Business Hub is the dashboard behind it. There, you claim your business, manage your information, and see insights on how people engage with you in ChatGPT.

Google Business Profile meets Search Console

The easiest way to think about it: Google Business Profile meets Search Console, but inside ChatGPT. You manage the details you give ChatGPT about your business, and you get performance data from the source.

Business Hub at a glance

Feature	What it does	Who can use it	What you need first
Claim and blue check	Shows people your profile is managed by the actual business	Eligible businesses where ChatGPT is available	Verify your claim, then your identity
Business info	Updates your website, description, category, logo and policies	Any claimed business	Claim and identity check
Product feed	Shares prices and availability through a Shopify or CSV feed	Businesses that sell products	Claim and identity check
Insights	Shows mentions, profile views, website clicks and discovery topics	Any claimed business	Claim and identity check
Business Agent	Chats with customers inside ChatGPT using info you provide	Eligible US ecommerce and online service businesses	Claim and identity check
Sponsored agent	Makes your agent the destination for ChatGPT Ads	Businesses with a Business Agent	A published Business Agent
Team access	Lets teammates or an agency manage the business	The admin who claimed it	An approved claim

Why It Matters: The Numbers

More of your customers ask AI before they buy:

1.2 billion people use ChatGPT each week, according to OpenAI.
48% of US consumers used AI for shopping in the past three months, and 53% globally, per a McKinsey survey of about 21,000 consumers in 11 markets (June 2026).
45% of consumers now use ChatGPT or other AI tools for local business recommendations, up from 6% a year earlier, per BrightLocal's 2026 survey of 1,002 US adults.
47.5% of US consumers at least sometimes ask an AI chatbot about a company or seller before buying, per a Semrush survey of 2,338 adults (July 2026).
AI traffic to US retail sites grew 393% year over year in Q1 2026, and in March it converted 42% better than non-AI traffic, per Adobe.

If people are asking ChatGPT about you, the facts it has need to be right. Business Hub is the first official way to supply them and see what happens next.

How Claiming Works

Any eligible business located where ChatGPT is available can claim its business through Business Hub. OpenAI says eligibility depends on industry, location and its verification and integrity checks, and claiming starts with businesses that have a website. You need to own the business or be authorized to represent it.

Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative instead. Shopify merchants can connect their store from Business Hub or the Shopify admin, and eligible Shopify products are already in ChatGPT through Shopify Catalog.

Find your business

Sign in to ChatGPT and open Business Hub from the sidebar.
Search for your business by name.
Select the listing that matches your business.
Confirm the ChatGPT account you'll use to manage it.

Can't find a listing? If you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.

Verify it's yours

Next, prove you're connected to the business. Business Hub offers one or more of these methods, depending on your business:

Business phone: Get a code by text or automated call.
Business email: Get a code at the email address tied to your business.
Website domain: Add a TXT record to your domain's DNS settings, then select Verify domain.
Shopify store: Connect and log in to your Shopify store.

OpenAI reviews your claim and emails you its decision.

Verify your identity and get your blue check

Before you can edit your business info, view insights, connect a product feed or publish a Business Agent, you need to verify your identity through Persona. You may need a government-issued ID, business registration information, and proof that you're authorized to represent the business.

To start the identity check:

Open the Business tab and select your profile.
Find Complete verification with Persona in your business overview.
Select Verify and follow Persona's instructions.
Wait for OpenAI's decision by email. Review times vary.

Once your identity check is approved, your profile gets a blue check that shows it's managed by the actual business.

If someone already claimed your business

Open the business's profile.
Select the more options menu.
Select Dispute ownership.
Verify through Persona that you're authorized to represent the business.

Claiming or disputing a profile doesn't change its visibility in ChatGPT.

Several brands or locations

Each distinct brand is managed separately. Claiming your main brand doesn't claim its locations, and central management across brands isn't available yet.

The Big One: Data Straight From OpenAI

For the first time, you get data straight from OpenAI on how ChatGPT shows your business to people.

Mentions, profile views and website clicks

The dashboard shows how often ChatGPT mentions you, how many people view your profile, and how many click through to your website. You can switch between 7-day and 28-day views.

For an online business, a mention only counts when ChatGPT references your website. Naming your brand alone doesn't count. For a local business, a mention counts when ChatGPT shows a result for that location.

Discovery topics

Discovery topics are the common themes in ChatGPT answers that mentioned or cited your business. They show you which subjects you already show up for. They don't reveal individual prompts.

How OpenAI protects privacy

OpenAI doesn't share users' conversations or Business Agent chats with businesses. Insights are aggregated and only appear once there are enough conversations or interactions to meet OpenAI's thresholds.

That means a new account may show no data at first. A blank number doesn't necessarily mean zero activity.

Keep Your Business Info and Product Feed Up to Date

Business details

Once you're verified, you can update your website, description, category, logo, and delivery and return policies. You can also add a cover photo.

OpenAI's policy says your information must be truthful and kept current. OpenAI reviews changes before they go live, but it doesn't check every detail, so accuracy is on you. ChatGPT may also use other sources when it answers questions about your business.

Product feed

If you sell products, you can connect a Shopify feed or upload a CSV feed that follows OpenAI's product feed spec. Keep prices and stock current so ChatGPT has the right information. Connecting a feed doesn't publish an agent or guarantee ChatGPT recommends your products.

Check before you publish

Only draft profiles can be deleted. OpenAI Support can't delete or unpublish a published profile, so get your details right before you go live.

Before you publish, check:

Your business name, website and category match your site.
Your description is accurate and current.
Your delivery and return policies match what customers see at checkout.
Your product feed prices and stock are up to date.

Business Agents and ChatGPT Ads

What a Business Agent does

If you sell online in the US, you can launch a Business Agent. It's a chat assistant that answers customers' questions inside ChatGPT, using your product and policy information and guidelines you control.

A Business Agent chat in ChatGPT recommending two gift products with prices. Image: OpenAI

When your business appears in an answer, people can open your profile and start a chat with your agent. OpenAI says that chat is clearly labeled and kept separate from ChatGPT's own answers. Right now, the agent can explain products and policies and link to your website, but it can't complete purchases, make bookings or check orders.

Set up and publish your agent

You can create an agent once your claim and identity check are both approved. You can't create one while verification is pending or after it fails.

Open your business in the Business tab.
Open the draft agent if Shopify already created one. Otherwise, create a new agent.
Review the information your agent will use, such as product details and your return policy.
Write its instructions, following the Business Agents Policy.
Preview it with a question customers often ask. If the answer is wrong, fix the information and test again.
Select Publish. Customers can only chat with a published agent.

Agent rules to know

OpenAI's Business Agents Policy sets the rules. Your agent must be clear that it's AI representing your business. It can't pose as a human or an independent adviser, invent prices or reviews, or pressure people to buy. Verifying your business doesn't guarantee agent access either. OpenAI reviews your category and how you plan to use the agent.

Give Your Team or Agency Access

Add teammates

You don't have to manage Business Hub alone. The admin who claimed your business can add teammates.

Open your business in Business Hub.
Select Invite.
Invite each teammate. Each person signs in with their own ChatGPT account.

Give your agency access

The admin can also give an agency access to manage the business or its agent. That lets your agency handle setup and ongoing work without anyone sharing a login.

Ask your agency which ChatGPT account it will use.
Grant that account agency access in Business Hub.
If the invite is blocked, contact OpenAI Support to check your options.

Before you invite anyone

Never forward your personal claim invitation to give someone access. Use an invite instead.
Invites can depend on the account you used to claim the business.
If you claimed inside a ChatGPT workspace, the people you invite may need to be members of that workspace.

What an agency can help with

Setting up your business details and product feed.
Building, testing and publishing your Business Agent.
Reading your insights and discovery topics as data comes in.
Turning that data into a GEO plan to get mentioned and cited more.

The Catch: What Claiming Does Not Do

It's not a ranking boost

Claiming your business won't get you recommended more. OpenAI's help center says claiming "doesn't guarantee increased visibility," and that advertising doesn't influence ChatGPT's independent answers. Its Businesses in ChatGPT page adds that claiming doesn't guarantee higher placement or sales.

You won't see competitor data

Business Hub only shows data about your own business. You can't see how often ChatGPT mentions or cites your competitors.

ChatGPT can show you either way

ChatGPT may show information about your business whether or not you claim it. Claiming is how you make sure that information is right.

You still need GEO

If you want to be mentioned and cited more, you still need GEO (generative engine optimization). That's the work of making your website and brand easy for AI tools to find, trust and cite. Business Hub doesn't replace it. It just gives you more data to work with.

What to Do Now

Claim your business in Business Hub.
Verify your identity so you can see insights and edit your details.
Update your business info and, if you sell products, connect your product feed.
Check everything before your profile publishes.
Add your teammates or your agency.
Check your insights as data comes in, and use discovery topics to guide your GEO work.

Want Help Getting Cited in ChatGPT?

New Standard Digital helps brands get mentioned and cited in ChatGPT and other AI answers. Give us agency access in Business Hub, and we'll help you set it up, read your data, and turn it into a plan that gets you cited more often.

Book A Free Strategy Call With Alex (Our Founder) Today

Download the one-page summary (PDF)

Introducing Businesses in ChatGPT (OpenAI, November 10, 2026)
Setting up your business on ChatGPT (OpenAI Help Center)
Businesses in ChatGPT: Claim Your Business (OpenAI)
Businesses in ChatGPT policy and Business Agents Policy (OpenAI, November 10, 2026)
Who wins when AI does the shopping? (McKinsey, October 28, 2026)
Local Consumer Review Survey 2026 (BrightLocal, February 11, 2026)
AI chatbots talked 57.5% of AI users out of buying (Semrush, September 7, 2026)
Adobe Digital Insights: AI traffic to US retail sites (Adobe, April 16, 2026)